MORNING CONSTITUTIONAL 05/26/11

Who or what invented the Modern Pop-Up Book?

In the mid-1960s American Waldo Hunt, President of Graphics International, a Los Angeles-based print brokerage company, was creating dimensional pop-up magazine inserts and premiums. Inspired by the Czechoslovakian works, and deterred in an attempt to market them in the U.S., he began to produce his own pop-up books. This decision led to the renaissance of pop-up books as we now know them.

SOURCE: A Concise History of Pop-Up & Movable Books

About Chris Weagel

Chris Weagel writes about the intersection of technology and parenting for Wired Magazine. No he doesn't. He can't stand that shit.

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