Who or what invented the Modern Pop-Up Book?
In the mid-1960s American Waldo Hunt, President of Graphics International, a Los Angeles-based print brokerage company, was creating dimensional pop-up magazine inserts and premiums. Inspired by the Czechoslovakian works, and deterred in an attempt to market them in the U.S., he began to produce his own pop-up books. This decision led to the renaissance of pop-up books as we now know them.SOURCE: A Concise History of Pop-Up & Movable Books
Who or what invented the Modern Pop-Up Book?
In the mid-1960s American Waldo Hunt, President of Graphics International, a Los Angeles-based print brokerage company, was creating dimensional pop-up magazine inserts and premiums. Inspired by the Czechoslovakian works, and deterred in an attempt to market them in the U.S., he began to produce his own pop-up books. This decision led to the renaissance of pop-up books as we now know them.
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