I heard recently that a regional council put out promotional materials to lure people to Southeast Michigan laden with photos of our exquisite shopping malls. This was apparently done in all sincerity with the best intentions. Had I designed these materials I would’ve paired these pictures with photos of vomit piles and smashed shopping carts that fill the alleyways and parking lots of such facilities. I’d save the photos of the mall patrons vacant, sunken eyes for the brochure cover. Then I would’ve set an enormous, carnival stuffed animal – maybe a panda – on the client’s desk and lit it on fire.